Pretty much the 2 day course was all about learning the psychology of a website & how it’s designed to influence you while interacting with it using 8 domains of digital behavioural principals and create the perfect user experience that makes them happy to continue to return and retain users/customers below is me explaining in point form of topics covered. I got great tips to improve our (GoodFoot) site to conform to these principals
Day 1 – All Theory & lecture
Morning of Day 1 was about the psychological behaviour changes when people interact with digital media & was pretty much made common sense to me learned about user experiences if they have a bad experience they keep trying cause they have the motivation will come back but you have to try harder now to improve there there experience and turn it into positive and keep them coming back to your
Day 1 Afternoon
Was Learning about domain 4 audience psychological design principals the person, group organization you want to influence with principals from domain 2 (the source message ) along with framing language
Gain Vs Loss
Loss aversion if you don’t do this you won’t get this
What’s your value prop
Day 2 – More Hands online / doing / reinforcing what we learned from day 1
With Day 2 of the course was the continuation of the behavioural science and interactive design spent the morning / afternoon learning various concepts and ideas
With supporting decision making learning to provide a path to opportunity
Re-Engaging / retargeting people that maybe have come to the site but abandoned the process half way
Learned different media persuasive design options
Capturing feedback is key as well using
Finding Psychological opportunities that need user feedback
Framing products in a new light & using decoy products
Day 2 Afternoon
Learning Reforcement
Carrot vs the stick – Rewards / Punishments
– Reforcement is while in the act of doing rewards/punishments
– Motivation is before you act — incentives/loss aversion
Learn from your customer – this course is all about that
There was a lot of hands on learning the psychology design
Fundamentals
Site Flow / Engagement for user
Pros and cons of complexity
Menu items should be verbs
Informative architecture
Learn to do plenty of A/B Testing to find perfect results for using design
Targeting, tailored, personalized
Turning off & on social influence
Anonymous vs public social space
Abandment & re-engagement
We demo’d 3 sites & preformed a 5 seconds flash test
& torn them apart using the domain design principals with honesty / trustworthy
Which apppeals to you & what’s sticks up & prominent
I got Good Foot site apprised & feed back on we definitely need to change things got amazing feedback from the class today & wanna talk about implementing the changes I suggest
Ended the day prototyping wireframing and creating a product website to sell a product that included most of the domain design principals
Main major topics discussed in course we’re
Learning how persuasive psychology & digital behaviour is used
Such as emtional barriers
How habits are formed
Rewards for actions
Educating & others
Learning symbols for design mechanics
Learning how psychology is applied when communicating through PCs
Learning behavioural intentional outcomes and what experiences what you present them
Persuasive design where someone comes to your site with high motivation but the site is hard to use but if you make it too easy they lose motivation to use it & leave
Introduced interactive influence model
Intention outcome & other outcome types
Believe
Attitude
Behaviour
Setting up realistic expectations for online influence
Topics discussed were online fluence tools used to communicate with customers
Direct mail , email blast software & impact of use of online health campaigns
As well as forming online & personal habits
Behavioural science and interaction design
Subtopics – learn how to apply this to websites
1. Introduction of domain design principals
1,4,2 (source, source message, direct advocate ideas)
2. Outcome of stage models
Psychology of tipping
Learning the first domain of design principals ( Source), Creditablity & Dimension of you brand personality
Along with honesty & likeable
Evoke an emotional response
We tore a part of website to identify all the domain 1 design principals that we saw on the page
