Psychology For Digital Behaviour change

Pretty much the 2 day course was all about learning the psychology of a website & how it’s designed to influence you while interacting with it using 8 domains of digital behavioural principals and create the perfect user experience that makes them happy to continue to return and retain users/customers below is me explaining in point form of topics covered. I got great tips to improve our (GoodFoot) site to conform to these principals
Day 1 – All Theory & lecture

Morning of Day 1 was about the psychological behaviour changes when people interact with digital media & was pretty much made common sense to me learned about user experiences if they have a bad experience they keep trying cause they have the motivation will come back but you have to try harder now to improve there there experience and turn it into positive and keep them coming back to your 

Day 1 Afternoon 

Was Learning about domain 4 audience psychological design principals the person, group organization you want to influence with principals from domain 2 (the source message ) along with framing language 
Gain Vs Loss 

Loss aversion if you don’t do this you won’t get this 

What’s your value prop 

Day 2 – More Hands online / doing / reinforcing what we learned from day 1 

With Day 2 of the course was the continuation of the behavioural science and interactive design spent the morning / afternoon learning various concepts and ideas 
With supporting decision making learning to provide a path to opportunity 

Re-Engaging / retargeting people that maybe have come to the site but abandoned the process half way 

Learned different media persuasive design options 
Capturing feedback is key as well using 
Finding Psychological opportunities that need user feedback 

Framing products in a new light & using decoy products 

Day 2 Afternoon 
Learning Reforcement 
  Carrot vs the stick – Rewards / Punishments 

– Reforcement is while in the act of doing rewards/punishments 

– Motivation is before you act — incentives/loss aversion

Learn from your customer – this course is all about that 
 There was a lot of hands on learning the psychology design 

Site Flow / Engagement for user 

Pros and cons of complexity 

Menu items should be verbs 

Informative architecture 

Learn to do plenty of A/B Testing to find perfect results for using design 

Targeting, tailored, personalized 

Turning off & on social influence 

Anonymous vs public social space  

Abandment & re-engagement 
We demo’d 3 sites & preformed a 5 seconds flash test 

& torn them apart using the domain design principals with honesty / trustworthy 

Which apppeals to you & what’s sticks up & prominent 

I got Good Foot site apprised & feed back on we definitely need to change things got amazing feedback from the class today & wanna talk about implementing the changes I suggest 

Ended the day prototyping wireframing and creating a product website to sell a product that included most of the domain design principals 
Main major topics discussed in course we’re 
Learning how persuasive psychology & digital behaviour is used
    Such as emtional barriers  

    How habits are formed 

    Rewards for actions 

    Educating & others 

    Learning symbols for design mechanics 

    Learning how psychology is applied when communicating through PCs  

    Learning behavioural intentional outcomes and what experiences what you present them 

Persuasive design where someone comes to your site with high motivation but the site is hard to use but if you make it too easy they lose motivation to use it & leave 

Introduced interactive influence model

Intention outcome & other outcome types 




 Setting up realistic expectations for online influence 

Topics discussed were online fluence tools used to communicate with customers 

Direct mail , email blast software & impact of use of online health campaigns 

As well as forming online & personal habits 

Behavioural science and interaction design   

 Subtopics – learn how to apply this to websites 

 1. Introduction of domain design principals 

           1,4,2 (source, source message, direct advocate ideas) 

 2. Outcome of stage models 

       Psychology of tipping 

      Learning the first domain of design principals ( Source), Creditablity & Dimension of you brand personality 

      Along with honesty & likeable 

      Evoke an emotional response 

      We tore a part of website to identify all the domain 1 design principals that we saw on the page